Maximizing Awareness and Lead Generation for International School

Client: ISB

12/2/20231 min read

Background

The International School of Brussels (ISB) is the oldest International School in Belgium, and lies on a unique 40-acre campus just 10 metres from a UNESCO World Heritage Site outside of Brussels.

This picturesque private school was founded in 1951 and serves students grades Preschool to 12. With over 1,300 students from 69 countries their community is both unique and extremely diverse.

Challenge

ISB resides in a competitive market. Within Brussels the demand for top tier International Schools is high.

With their 72 year anniversary coming up ISB was looking to amplify not only their story, but also the voice of their students and their experiences at the School.

ISB turned to TGA to focus on driving prospective student parents to get in touch. The goal of our campaign was to generate both awareness and interest in the Brussels area.

Strategy

What sets ISB apart from other schools are their students, and how they support them in their unique interests and journeys. We wanted to amplify that aspect of ISB through showcasing the experience of their students.

Our goal was to optimize our creative around mobile placements, creating content that was easily consumable and was built for vertical ad formats.

TGA also worked to amplify ISB’s own content, and to tell a story to prospective students and parents.

The community, facilities, and people at ISB really tell a story about their values and the impact they have on families. We amplified ISB’s unique content to reach prospective families in the Brussels and greater Belgium area.

Result

We worked with ISB to create a full funnel experience, assisting with always on conversion campaigns to capture interest generated from our awareness efforts. Through these efforts, we were able to generate XXX events related to lead generation.

Malika Gharbi Digital & Marketing Coordinator at ISB Belgium

“Our collaboration with TGA is aligned with the results they reached for ISB, outstanding. It is a very smooth way of working together with an available team of experts, always on the lookout for new opportunities to grow our relevance"